A User Experience Approach to Idea Generation and Evaluation

Hands-on Techniques for brainstorming and collaboration to infuse your organization with design-thinking.

This course will explore hands-on techniques for generating and evaluating ideas, including methods that work for both individuals and small teams.

The course will include:

• Identifying and forming consensus on key target audiences;
• Generating ideas to prioritizing capabilities for new solutions and the related benefits; and,
• Specifying key objectives to measure and gauge for success.

I hope you take advantage of the activities provided in the course, as well as all the lecture videos. Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.

Created by Frank Garofalo, Principal Consultant of Garofalo UX

What you'll learn:

• Identifying and forming consensus on key target audiences.
• Specifying key objectives to measure and gauge for success.
• Generating ideas to prioritizing capabilities for new solutions and the related benefits.

Course Requirements:

• This is an introductory level, course with hands-on activities to take a user-centered design approach to generating and evaluating ideas.
• Paper (and/or sticky notes), and a writing utensil (pen, pencil) would be helpful to have available for the activities.

Who this course is for:

• An Entrepreneur working on creating a new product.
• An Entrepreneur working on updating an existing product.
• Any employee working on creating a new product.
• Any employee working on updating an existing product.