This course will explore hands-on techniques for quantifying time spent on brainstorming, and identifying a common baseline for a new project or product. Participant-focused, new approaches to brainstorming to increase return-on-investment (ROI). These methods work best in a group setting, for small teams.
The course will include:
- A numerical way to represent the value generated by a brainstorming session.
- Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.
I hope you take advantage of the activities provided in the course, as well as all the lecture videos. Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Teachable, as a free preview of the course. Section two of the course will start to dive into the core content of the course.
Created by Frank Garofalo, Principal Consultant of Garofalo UX.
Course Promo Video
- Section Introduction (0:28)
- Experience Journey Hexagons: Overview (3:50)
- Walk-Through 1 - Setting the Frame (2:12)
- Walk-Through 1 - Setting the Frame activity
- Walk-Through 2 - Situation, Strengths, Complications, Implications, & Solutions (2:22)
- Walk-Through 2 - Activity
- Walk-Through 3 - Unique Value Proposition, Benefits, Target Audience, & Channels (3:05)
- Walk-Through 3 - Activity
- Walk-Through 4 - Key Objectives / Metrics, Unfair Advantage, & Business Model (2:05)
- Walk-Through 4 - Activity
- Section Conclusion (2:24)
- BONUS: Additional Resources and Materials (1:20)
What you'll learn
A numerical way to represent the value generated by a brainstorming session.
Identifying a common baseline for a project, by establishing a unified purpose and forming alignment.
This is an introductory level, course with hands-on activities to take a user-centered design (UCD) approach to return-on-investment (ROI) and brainstorming.
Who this course is for:
- An Entrepreneur working on creating a new product.
- An Entrepreneur working on updating an existing product.
- Any employee working on creating a new product.
- Any employee working on updating an existing product.
My name is Frank, and I’m a San Diego-based User Experience Strategist, Creative Problem-Solver, and owner of Garofalo UX, helping Enterprise & StartUp Tech companies to create engaging and innovative experiences.
I have worked in the web and interactive industry since 1999, and I have a Masters of Science degree from Purdue University in Computer Graphics Technology, for conducting an ethnographic (usability) research study for multi-user collaboration multi-touch devices.
Key UX consulting clients have included: Microsoft, Indeed, Esri, several small businesses, and many tech startup companies. Over the years, through my employment background, I have been involved with design and user experience efforts on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $12 million. Prior to going the entrepreneurial route, I managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company. Related to lean / agile methodologies, I am a Certified Scrum Master (CSM) and Certified Scrum Product Owner (CSPO).