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A User Experience Approach to ROI + Brainstorming
Introduction & Preview
PREVIEW: Introduction to the Course (3:32)
PREVIEW Sample Lecture: Sketch-a-robics (3:28)
PREVIEW: Introduction Conclusion (0:38)
Human Element, User Experience, ROI, and Cost of Design
Section Introduction (1:03)
Human Element and User Experience (5:04)
ROI and Cost of Design (2:57)
Quiz
Section Conclusion (0:28)
Quantified Brainstorming
Section Introduction (0:21)
Quantified Brainstorming (6:26)
Experience Journey Hexagons
Section Introduction (0:28)
Experience Journey Hexagons: Overview (3:50)
Walk-Through 1 - Setting the Frame (2:12)
Walk-Through 1 - Setting the Frame activity
Walk-Through 2 - Situation, Strengths, Complications, Implications, & Solutions (2:22)
Walk-Through 2 - Activity
Walk-Through 3 - Unique Value Proposition, Benefits, Target Audience, & Channels (3:05)
Walk-Through 3 - Activity
Walk-Through 4 - Key Objectives / Metrics, Unfair Advantage, & Business Model (2:05)
Walk-Through 4 - Activity
Section Conclusion (2:24)
BONUS: Additional Resources and Materials (1:20)
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Walk-Through 2 - Situation, Strengths, Complications, Implications, & Solutions
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