Introduction & Preview
Human Element, User Experience, ROI, and Cost of Design
Quantified Brainstorming
Experience Journey Hexagons
-
Section Introduction (0:28)
-
Experience Journey Hexagons: Overview (3:50)
-
Walk-Through 1 - Setting the Frame (2:12)
-
Walk-Through 1 - Setting the Frame activity
-
Walk-Through 2 - Situation, Strengths, Complications, Implications, & Solutions (2:22)
-
Walk-Through 2 - Activity
-
Walk-Through 3 - Unique Value Proposition, Benefits, Target Audience, & Channels (3:05)
-
Walk-Through 3 - Activity
-
Walk-Through 4 - Key Objectives / Metrics, Unfair Advantage, & Business Model (2:05)
-
Walk-Through 4 - Activity
-
Section Conclusion (2:24)
-
BONUS: Additional Resources and Materials (1:20)
